About the Campaign
In September 2010, Calgary Outlink launched a transit-based advertising campaign to promote its 1-877-out-is-ok toll free line.
Ads ran in both Calgary, AB and Edmonton, AB for an unspecified number of weeks in 2010-2011.
What is 1-877-Out-Is-Ok?
Calgary Outlink, in partnership with the Distress Centre of Calgary, offers OUT-IS-OK, a peer support, crisis, and referral line. OUT-IS-OK can be reached 24/7, toll free at 1-877-OUT-IS-OK (1-877-688-4765)